For this weeks blog post I decided to post the logo for the Libman Company. I found the bottom two designs online and the top one at home. This is a large company that makes the brooms or cleaning utensils you probably clean with and wow have they grown partly due to their redesign. This company is located in Arcola, Illinois, the small town of 3000 that I live in. The company didn't have the best logo design until a couple years ago and it is now much more modern. The design is made up of bold blocky lettering with colorful gradients that make it feel like it is glowing and clean. The function of this re-design is to help identify the product more.
Here are some other products where the design is incorporated:
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