Under Armour

For this week's blog post I found an interesting layout on a soccer.com magazine I received in the mail. Under Armour has been trying to expand their soccer gear for over the past couple years and they designed a pair of very light cleats. The function of this advertisement is to highlight the benefits and the technology put into the cleats. They used a nice condensed type with an interesting center so that it looks as if the type is moving and to add a feeling of "speed." I also liked this design because of the bright colors along with the player running at what looks like a fast speed, which is what the designer tries to convey.