Gatorade is a very famous sports drink and usually when people see the orange lightning bolt with a G around it they already know its Gatorade because it's a recognizable logo. The reason I chose this advertisement I found in the ESPN magazine is because I like the simplicity behind Gatorade trying to promote their new whey protein bar. The layout behind the design has a nice flow with not very much information which is why it caught my attention. The way the designer cropped the dumbbell and the whey protein bar and put them together in the center of the page helps immediately assume they are targeting people who like to lift weights and go to the gym.
Page was too large for scanner so I took a picture as well
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